Entertainment Book, Film Production, Love Story
- Posted on 22nd September 2015
- in entertainment books, Film Production, Love Story, Video Editing
- by Ben
These phrases –
Entertainment Book, Film Production, Love Story
and a couple dozen more I won’t bore you with – are known in the parlance of internet book marketing as “Key Words”. Each of these, in order of appearance, is related to my three memoir books, Three Stages, Circumstances Beyond My Control and Waiting for Elizabeth respectively.
My friend, Brandon, has asked me if it all was worth it and how was it going now. He didn’t specify what either of the “its” meant so I’ll pretend that the first one was writing the books and the second was marketing them.
The writing was ab-so-lutely! worth all the time ( three years) and struggle. Most of the time it was a joy. I’ve been lucky – blessed is a better term – in my eighty years to have had many extraordinary friends and to have achieved more than several things of which I am duly proud. I’ll forego listing them here, they can be found in the books. But the act of completing the memoirs is very high, certainly in the top five items, on the list. And I have to tell you that it was not an ego trip. Obviously of necessity one becomes very self involved when writing an autobiography but reexamining a life as one approaches its end is an extremely worthwhile pursuit. It has intrinsic value to the memoirist whether or not anyone else ever reads the work. As I said in the opening of each of my books, I recommend the exercise to everyone over fifty.
Going over your life in as much detail as you can muster then writing it all down is incredibly therapeutic. And in this connected era the exercise promotes reconnecting with “lost” friends. I’m happy to report that I’m not the only octogenarian on Facebook, Linkedin, Pinterest and Twitter.
In summation: Writing the books was worth it, Brandon.
The marketing of books on the internet has spawned an industry. Google the words book marketing and you get about 141,000,000 hits. Do it with quotation marks around the two words and you get 591,000. That’s today. Do it when you read this and you’ll probably get substantially more. Which is to say that there are a lot of folks marketing books on the web.
I’m now one of them. And, thanks to Don McCauley, I’m learning a ton about how to do it. Some of it is tedious and some of it is interesting and some of it is fun. Right now, except for occasional forays into the world of video editing, it’s my full time job. The blog you’re reading is one of the primary tools and I post every week using those keywords that appear at the top of this piece. Proper use of social media is another tool which is why you see these blog posts on Facebook every week. One rarely gets sales from Facebook but presence there (with the right keywords) raises your visibility to the search engines.
To answer Brandon’s second “it” question: The work is beginning to pay off but’s an uphill climb and I have no intention of emulating Sisyphus.
Tags: Author Ben Bryant, Brandon Maggart
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